For example, you probably won’t show up on the first page of search results when someone searches for “food.” But narrowing your focus and getting specific, such as “Spicy Chinese Food Delivery San Francisco,” could increase your rank. The broader your keyword, the tougher the competition, and the harder it will be for your page to gain a good ranking.

Trying to capture users with the highest intent will leave you frustrated.

SEO mistake #1: Targeting the broadest keyword possible Here are some of the most common mistakes made by content providers and some SEO tips on how to avoid them. Just a few hours of work can yield some real results.

In the world of competitive web content, this is how you get people to come to the “party” you’ve built. As a result, your page will rank higher in search engine results, and visitors will be more likely to find you and click through. If you structure your web content and architecture properly, intelligently, and holistically, your pages will be discovered by search engines and deemed valuable. Similarly, what if you spent days or months building web pages with content that should resonate with readers, but Google and other search engines simply pass them by? To drive traffic and readers to your site, your pages need to be optimized for Google and other search engines to “crawl” them – literally examine every word and object on the page. Imagine your disappointment if you planned an extraordinary party and no one knew about it.

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